Episode 79: How to Stand Out and Thrive in a Saturated Market with Alexa Nika
In this episode, we’re joined by Alexa Nika, the owner of MOKO Beauty, a thriving permanent makeup studio in Stoneham, MA. Alexa shares the incredible story of how she launched her business in 2020, right in the midst of the pandemic, and within just two weeks, was fully booked for the entire year. We dive into her journey with permanent makeup and how she overcame early challenges to find success in a highly competitive industry. Alexa also discusses the pivotal decisions that helped her grow MOKO Beauty, from transitioning into a brick-and-mortar location to scaling her team from solo artist to managing a crew of seven.
Alexa’s insights into running a successful beauty business go beyond just technique—she reveals her marketing strategies, leadership approach, and mindset for staying ahead in a saturated market. We also talk about the founding of MOKO DOJO, her training academy for aspiring artists, and what makes her training program stand out. Alexa offers valuable advice for anyone considering entrepreneurship and shares her vision for the future of MOKO Beauty and the permanent makeup industry. Enjoy!
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